Abstract Views :199 |
PDF Views:0
Authors
Affiliations
1 University Business School, Panjab University, Chandigarh, IN
2 Maharaja Agrasen University, Baddi, Himachal Pradesh, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 8, No 2 (2015), Pagination: 93-102
Abstract
The current study is an attempt to identify the various critical factors that are essential for creating value for money and therefore, customer satisfaction and loyalty. The review of literature indicated a gap in the area of relationship between value for money and customer satisfaction. For this, a study was placed in which a sample of 300 foreign tourists in Goa was taken and a survey was conducted to analyze which factors led to their increase in value for money. It was found that the value for money was affected by both ease of visiting Goa and level of enjoyment experience offered by Goa. Out of these two factors, the level of enjoyment was found to be more significantly and positively affecting the foreign tourist perception of value for money and satisfaction level as compared to the ease of visiting.
Keywords
Goa, Value for Money, Foreign Tourists, Structural Equation Modeling, Factor Analysis.
